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Here’s a rundown of New York’s most interesting shopping scenes, with highlights of each to give you a feel for the neighborhood.


Lower Manhattan & the Financial District

financial-districtThe mother of all discount department stores is Century 21, across Church Street from the World Trade Center site. New inventory flows in literally all day, as do throngs of customers. Despite its often elbow-to-elbow aisles, the store is worth a visit—just aim to go on a weekday morning to take advantage of its bargains before the crowds appear.

Head toward the East River via Fulton Street to visit the South Street Seaport (tel. 212/732-8257; Subway: 2, 3, 4, 5, A, C, J, M to Fulton St.). Familiar names such as Gap, Abercrombie & Fitch, and Coach fill the cobblestone-paved, open-air mall. Cross South Street to visit Pier 17, one of the biggest indoor malls in Manhattan. But don’t let the word “mall” discourage you. Though it’s filled with largely nondescript shops and a forgettable food court, this retail-laden locale is worth the trip for the historic ambience and stunning harbor vistas. Be sure to hit the pier’s top outdoor deck for a one-of-a-kind Brooklyn Bridge view. For store directories, visit and

Meanwhile, the Financial District/New York Stock Exchange zone has become quite the little high-end haven in recent years. On Wall Street, check out designer retailers like Tiffany & Co., True Religion Brand Jeans (tel. 212/791-5930), Thomas Pink (tel. 212/514-7683), and Tumi (tel. 212/742-8020), as well as Hermès (tel. 212/759-7585) on Broad Street. And if you’re sick of the subway, there’s also a BMW of Manhattan salesroom at 67 Wall St.—apparently there for stockbrokers who get lucky.


0323_philly-chinatown-500x355Don’t expect to find the bargain of a lifetime on Chinatown’s crowded streets, but there’s always great browsing. The fish and herbal markets along Canal, Mott, Mulberry, and Elizabeth streets are fun for their bustle and exotica—as well as for the handful of Italian joints still hanging on from the Little Italy days. Dispersed among them (especially along Canal), you’ll find a mind-boggling collection of knockoff sunglasses, handbags, fragrances, shoes, and watches. It can be a fun browse, but quality is questionable, and usually so are the sellers—and remember to bargain before busting out your wallet! (Also, skip the bootleg CDs, videos, and software—these are stolen goods, and you will be disappointed with the product.) I’d steer clear of electronics altogether, but if you must buy, at least open the package before exchanging money to make sure you’re not buying a brick in a name-brand box.

Perhaps the best matrix of Chinatown shops are the side streets tucked south of Canal, between Mott Street and the Bowery. The sidewalks are jammed, the stores are cramped, and vendors sell $1 eggrolls from carts—it’s enough to make you question what country you’re in. If it’s Chinese housewares, spices, and delectables you’re after, try wanderingCentre Street and Grand Street, where you’ll surely enjoy the photo opps if not the merchandise.

If you’re out for cool and colorful mementos, duck into Ting’s Gift Shop, 18 Doyer St. (tel. 212/962-1081), one of the oldest operating businesses in Chinatown. Under a vintage pressed-tin ceiling, the shop sells good-quality Chinese toys, kits, and lanterns. Tea lovers should not miss Ten Ren Tea & Genseng, 75 Mott Street (tel. 212/349-2286), where the lovely staff will help you select delectable teas and all the right brewing accessories.

The Lower East Side

les100413_ledeThe bargains aren’t what they used to be in the Historic Orchard Street Shopping District, which basically runs from Houston to Canal along Allen, Orchard, and Ludlow streets, spreading outward along both sides of Delancey Street. There are a handful of old-fashioned lingerie (really girdle), leather goods, shoes, linens, and fabrics on the bolt shops. But the street today is mostly a hipster haunt, filled with art galleries, designer-owned tiny boutiques, craft beer emporiums and lots of bars and restaurants.

In fact, I’d say the artists and other trendsetters who have been turning the entire Lower East Side into a bastion of hip . You’ll find a growing—and increasingly upscale—crop of alterna-shops south of Houston and north of Grand Street, between Allen and Clinton streets to the east and west, specializing in up-to-the-minute fashions and edgy club clothes, plus funky retro furnishings, Japanese toys, and other offbeat items. Among them are Reed Space, 151 Orchard St. (tel. 212/253-0588), a cool “lifestyle boutique” home to local and international designers, along with art, music, books, and magazines.

Before you head into the Orchard Street thicket, pick up a shopping guide at the Lower East Side Visitor Center, 54 Orchard St., between Hester and Grand streets (tel. 866/224-0206; Subway: F to Delancey St.). Or you can preview the list and learn all things LES online at


SoHo-in-New-York-CityOver the past few decades SoHo has gone from undiscovered to uber-fashionable. It’s true, J. Crew and Old Navy are two of many big names that supplanted many of the artists’ lofts that used to fill SoHo’s historic buildings. But the fact is, no neighborhood rivals the ambiance here. The elegant cast-iron architecture, the cobblestone streets, and the distinct artist vibe give SoHo a look and feel unlike any other neighborhood, which is why it’s a landmarked district. And by the way, you can still buy original art direct from the artists lined up on Spring, Prince, and other high-traffic side streets (right outside designer storefronts).

SoHo’s shopping grid runs from Broadway west to Sixth Avenue, and Houston Street south to Canal Street. Broadway is the most commercial strip, with big names like Club Monaco, Bebe, Victoria’s Secret and H&M, the economical Swedish department store with cutting-edge fashions. Bloomingdale’s has a downtown branch on Broadway, while nearby, Prada’s flagship store is worth visiting for its spacious, almost soothing design alone (by Dutch “starchitect” Rem Koolhaus).

The ‘hood also boasts some fabulous foreign additions, like Spain’s colorful Desigual, 594 Broadway (tel. 212/343-8206), Japan’s sleek Uniqlo, 546 Broadway (tel. 917/237-8800), and two imports from London: the brilliant Topshop and Topman, 478 Broadway (tel. 212/966-9555), a megaclothier and Karen Millen, 114 Prince St. (tel. 212/334-3492) which does particularly well by gals with hourglass shaped figures. But one longstanding hipster fave, Yellow Rat Bastard, 483 Broadway (tel. 212/925-4377), is a counterpoint to the big chain stores as a haven for hip-hop/urban/skateboard-style punks.

There are plenty of avant-garde fashion shops (see “Clothing” in “Shopping A to Z,” section) in SoHo, and you’ll find shoe stores galore and high-end housewares, as well as one-of-a-kind boutiques—like the Hat Shop, 120 Thompson St., between Prince and Spring streets (tel. 212/219-1445), a full-service milliner for women that also features plenty of off-the-rack toppers. If you’re still hungry for the ultramodern and artistic, stop by the Museum of Modern Art Design Store, 81 Spring St. (tel. 646/613-1367). The Midtown museum has a grand SoHo outpost, and it offers the original’s same classic and contemporary artists’ designs, ranging from books to furniture from the museum’s collection. There also are several hot galleries along West Broadway and sprinkled throughout SoHo. So whether you’re looking to expand your art collection or just see the work of the Next Big Thing, be sure to come to SoHo with plenty of time to wander. You can find a full list of shops and galleries (most are closed Monday) at


LittleItalyNolitaNYC071310-01-stignygaard-cc-390x292Not so long ago, Elizabeth Street was a quiet adjunct to Little Italy. Today it’s one of the hottest shopping strips in the neighborhood known as Nolita (North of Little Italy). Elizabeth and neighboring Mott and Mulberry streets are dotted with stylish shops between Lafayette Street and the Bowery, below Houston to Kenmare. It’s an easy walk from the Broadway/Lafayette stop on the F or M line to the neighborhood, as it starts just east of Lafayette Street; you can also take the no. 6 train to Spring Street, or the N, R to Prince Street and walk east from there.

Nolita is the cousin of SoHo—making it cute and not cheap. Its curb-to-curb boutiques are largely the province of shopkeepers specializing in high-quality fashion-forward products. More and more, it’s become a beacon of niche designs from around the world. Calypso, 280 Mott St. (tel. 212/965-0990;, has evolved into a successful brand of boho-hippie-chic styles for women, children and babies, with stores in Nolita and SoHo. Nearby you’ll find laid-back, military-inspired men’s fashions at Unis, 226 Elizabeth St. (tel. 212/431-5533), which are within reach of most wallets. And don’t skip Creatures of Comfort, 205 Mulberry St. (tel. 212/925-1005), for eye-catching, funky up-and-coming designer duds.

Nolita is also an accessories bonanza; stop in at Sigerson Morrison, 28 Prince St. (tel. 212/219-3893), for chic, colorful women’s shoes and handbags, or Erica Weiner, 173 Elizabeth St. (tel. 212/334-6383) for affordable, funky jewelry often crafted from other types of antiques (like 1920’s martini stirrers). You’ll find more standouts in the listings in the “Shopping A to Z,” section, but just cruising the blocks will do the trick.

The East Village

ny547The East Village has long personified bohemian hip, though many New Yorkers would argue the area, with its shiny new condos, has been engulfed by gentrification. Nevertheless, it’s a can’t-miss neighborhood. The easiest subway access is the no. 6 train to Astor Place, which is just east of the prime hunting grounds.

That said, if it’s funky, sassy, and usually pretty cheap, it’s probably for sale on St. Marks Place, which is the alternate name for 8th Street between Third Avenue and Avenue A. The strip between Third and Second avenues, however, is a permanent street market with countless T-shirt stands, tattoo parlors, and boho jewelry storefronts. Beyond endless sunglasses and hat stands, here used-record and rock-memorabilia collectors can have a field day (see “Music,” in the “Shopping A to Z,” section). And don’t forget to check out the bargains at East Village Books, 99 St. Mark’s Pl. (tel. 212/477-8647). If you’re in search of the harder-edge East Village, head eastward toward the lettered streets that are “Alphabet City” (home turf of the musical Rent).

For chi-chi stuff, walk on East 11th Street, between Second Avenue and Avenue A, to find an increasingly smart collection of boutiques, clothing, and otherwise. Designers like Jill Anderson, 331 E. 11th St. (tel. 212/253-1747), Meg, 312 E. 11th St. (tel. 212/260-3269) and Huminska, 315 E. 11th St. (tel. 212/677-3458), stand out for their excellent quality and original fashions for women. That same strip also draws shopping hawks circling for vintage duds, which are bountiful in the East Village. Highlights include: Cobblestones, 314 East 11th St. (tel. 212/673-5372), specializing in ’30s and ’40s authentic garb; Archangel Antiques, 334 East 11th St. (tel. 212/260-9313), with accessories, clothing and home décor; and Argosy, 428 East 11th St. (tel. 212/982-7918), specializing in men’s vintage clothing and boots.

Lafayette Street from SoHo to NoHo

Lafayette-630x420Lafayette Street has a retail character all its own, distinct from the rest of SoHo. It has grown into something of an Antiques Row, especially strong in furniture. Prices are high, but so is quality. The stretch to stroll is between 8th Street to the north and Spring Street to the south. Take the no. 6 train to Astor Place and work your way south, or get off at Spring Street and walk north, or take the F or M to Broadway–Lafayette and you’ll be in the heart of the action. Highlights include Gallery 440, 440 Lafayette St. (tel. 212/979-5800), for vintage 20th-century lighting and furniture pieces from American, French, and Italian designers. Elan Antiques and Alan Moss Studios also house great domestic and international collections. Also stop by Other Music at 15 E. 4th St. (tel. 212/477-8150) to browse their amazing selection of new and used CDs and vinyl records. Let the knowledgeable staff help you find the right new band or album to get you in the local NYC-music mood. (See the “Music” section for more.)

Greenwich Village

manhattan-greenwich-village_a_540x340_20130424The West Village is great for browsing and gift shopping. Specialty bookstores and record stores, antiques and craft shops, and gourmet food markets dominate. On 8th Street—NYU territory between Broadway and Sixth Avenue—you can find trendy footwear and affordable fashions.

But the biggest shopping boom of late has happened on Bleecker Street west of Sixth Avenue. Between Carmine Street and Seventh Avenue, foodies will delight in the strip of tantalizing food shops, including Amy’s Bread, London Candys, Murray’s Cheese and a slew of gourmet ice cream and pastry shops. In between are vintage stores, guitar shops, and a sprinkling of artsy boutiques. On Christopher Street, you’ll find such wonders as Aedes De Venutas at 9 Christopher St. (tel. 212/206-8674;, a lovely little outfit selling perfumes and scented candles that are hard to find in the States, and the Porcelain Room, 13 Christopher St. (tel. 212/367-8206;, which is located below street level and offers amazing antique and contemporary porcelains from Europe and Asia.

Along Christopher Street you’ll also find all manner of LGBT shops, like Rainbow Greetings at No. 98 (tel. 212/638/3310), for all your pride decor and much more.

Follow Christopher westward, where Bleecker becomes boutique alley, and one jewel box of a shop follows another. Among them: Intermix, Olive & Bette, Ralph Lauren, Lulu Guinness, Marc Jacobs, and the new Michael Kors emporium.

Great browsing also abounds among the shops west of Seventh Avenue and along Hudson Street/Eighth Avenue. One of them is the House of Cards and Curiosities at 23 Eighth Ave., between Jane and 12th streets (tel. 347/694-4215), which one could argue is more curiosities than cards. The Ink Pad (tel. 212/463-9876;, across the street, is “New York’s only rubber stamp art shop,” and is home to a remarkable array of cool and crafty stamps, along with classes to make clever art with them. The Village is full of adorable, locally owned storefronts like these.

Chelsea/Meatpacking District

chelsea_market_01-640x350When 23rd Street was the epitome of New York fashion a century ago, the major department stores stretched along Sixth Avenue for about a mile from 14th Street up. These elegant stores stood in huge cast-iron buildings that eventually were abandoned. Fortunately, the past decade has seen those grand structures transform into to new superstores.Marshalls, TJ Maxx, and Bed Bath & Beyond are all at 620 Sixth Ave., with the Container Store across the street so you can figure out how to store all your purchases.

Limelight Marketplace, 656 Sixth Ave. (tel. 212/359-5600), both a former church and a former nightclub, is now renovated as a three-story shopping mall. If the shopping doesn’t impress you (and it probably won’t), at least the architecture will. Far west Chelsea, meanwhile, has been transformed into the Chelsea Art District, where more than 200 galleries have sprouted up in a once-moribund enclave of repair shops and warehouses. The district unofficially stretches between 14th to 211th streets and the West Side Highway and Seventh Avenue, but the high-density area lies between 20th and 26th streets, between Tenth and Eleventh avenues.

The Meatpacking District has also zoomed from quaint to hot (and some say over) in no time, with such big-name designers as Stella McCartney, 429 W. 14th St. (tel. 212/255-1556); Christian Louboutin, 59 Horatio St. (tel. 212/255-1910); and Alexander McQueen, 417 W. 14th St. (tel. 212/645-1797) in residence. For those “metrosexual” fashion slaves, the strip of Eighth Avenue between about 17th and 20th Street also offers a series of cool, mostly menswear shops, such as Universal Gear, EFOR, and Camouflage, and there’s Barneys Coop around the corner at 236 W. 18th St. (tel. 212/593-7800). If you’re seeking unique souvenirs over fancy clothes, stop by Chissholm Larsson Gallery, 145 Eighth Avenue (tel. 212/741-1703), which has sold original vintage posters for nearly four decades. You don’t have to be a collector to marvel at the huge array of original movie, advertising, propaganda, and other posters.

Union Square/the Flatiron District

unionsquareThe hottest shopping/eating/hangout zone in the city may be Union Square. The long-forlorn south side of the square is now a megashopping zone with Whole Foods, Forever 21, and DSW (Designer Shoe Warehouse). And while the city’s first Nordstrom Rack replaced the music wonderland known as Virgin Megastore in 2010, you can still browse for a melodic memento at Academy Records up on 18th Street (or head down Broadway to Other Music in NoHo). On the north side of the Square, Barnes & Noble fills a beautifully restored 1880 cast-iron building, but for a real New York experience go to the one-of-a-kind Strand Bookstore, at Broadway and 12th Street. On University Place is one of the city’s best lingerie stores La Petite Coquette and 10th Street between University and Broadway is a mecca for those who love fine antiques, from silver lockets to Mid-Century Modern lamps to Belle Epoque furniture. Of course, the beating heart of Union Square is the 4-days-a-week Greenmarket, the biggest farmers’ market in the city and the best place to see how Manhattanites shop for fresh local groceries. In November and December, the Square also partly turns into a pop-up mall with the Holiday Market, brimming with handcrafted art, jewelry, gifts, clothes, and everything else.

On Broadway, just a few blocks north of Union Square, is the shopping emporium ABC Carpet & Home, where the loft-size floors hold brilliantly decadent displays of furniture, housewares, linens (thread counts off the charts), and tchotchkes of all sizes and shapes. Upscale retailers who have rediscovered the architectural majesty of lower Fifth Avenueinclude Banana Republic, Victoria’s Secret, and Kenneth Cole. You won’t find many small-name shops along Fifth, so head down its side streets for something more unique.

And then, certo, there is Eataly, at the stately northwest corner of Broadway and Fifth Avenue (tel. 212/229-2560). Legendary chef, restaurateur and Italian-American Mario Batali and partners have splayed seemingly all of Italy’s gastronomic delights across 50,000 square feet of prime Flatiron real estate.


Herald Square & the Garment District

garment district_rentalsHerald Square—where 34th Street, Sixth Avenue, and Broadway converge—is dominated by Macy’s, the self-proclaimed “biggest department store in the world.” At Sixth Avenue and 33rd Street is the Manhattan Mall (tel. 212/465-0500;, home to typical mall standards like Aeropostale and Express. And there’s plenty of big shopping all around the mall, including an outlet of Lush, England’s penultimate bath-supply store.

A long block over on Seventh Avenue, not much goes on in the grimy, heavily industrial Garment District. This is, however, where you’ll often find sites for that quintessential New York event, the sample sale.

Times Square & the Theater District

You won’t find much in the heart of Times Square to entice the serious shopper. But among the most dazzling mega-stores is the Toys “R” Us flagship on Broadway and 44th Street, which even has its own full-scale indoor Ferris wheel. West 47th Street between Fifth and Sixth avenues is the city’s famous Diamond District; see “Jewelry & Accessories” in the “Shopping A to Z,” section.

You’ll also notice a wealth of electronics stores throughout the neighborhood, many perpetually trumpeting GOING OUT OF BUSINESS sales. These joints have been going out of business since the Stone Age—but one thing’s certain, just like a real out-of-business store, you won’t be able to return a lemon camera you bought there. Better to stick with buying souvenir trinkets and T-shirts at these joints. Electronics are more wisely purchased at B&H or J&R superstores for real bargains with set prices—and legitimate warranties. (See the “Electronics” section.)

Don’t leave the neighborhood just yet. Stop by the Drama Book Shop at 250 W. 40th St. to browse hard-to-find plays in print, and maybe meet a real-life starving actor. Then head up Ninth Avenue in Hell’s Kitchen, between 42nd and 57th streets, home to a wealth of little shops and charming restaurants. One of the more interesting is Scent Elate, 313 W. 48th St., between Eighth and Ninth avenues (tel. 212/258-3043;, which stocks candles, handmade soaps, essential oils, an array of products made by local artists, and the legendary Lampe Berger perfume lamps (one of the few places to find them in the city).

Rivaling the delightful fragrances at Scent Elate are the sweets at Ruby et Violette, 457 W. 50th St., between Ninth and Tenth avenues (tel. 212/582-6720; Stop in and gorge on the 18 daily-rotating flavors (out of 120 total) of utterly divine cookie and ice cream flavors. If you’ve still got room for a meal, you’re in luck: You’re a stone’s throw from Restaurant Row, 46th Street between Eighth and Ninth avenues, where you’ll find interesting shopping interspersed among the multiethnic restaurants. (Find out more at

Wander over to 42nd Street to hit the big-name shops, like Lids, a chain that carries the official on-field baseball cap of every single major-league baseball team, and what seems like every variation, too.

Fifth Avenue & 57th Street

neffson_57thThe heart of Manhattan retail spans Fifth Avenue from the upper 40s to 57th Street and across. Tiffany & Co., which has long reigned supreme, sits a stone’s throw from NIKETOWN and the huge Louis Vuitton flagship at the corner of 57th Street and Fifth Avenue. In addition, a good number of mainstream retailers, such as Banana Republic, have flagships along Fifth, shifting the breadth of higher-end shopping to Madison Avenue north of 511th Street. You will find a number of big-name, big-ticket designers radiating from the crossroads, including Versace, Chanel, Dior, and Cartier. You’ll also find big-name jewelers here, as well as grand old department stores such as Bergdorf Goodman, Henri Bendel, and Saks Fifth Avenue—all Fifth Avenue mainstays that must at least be browsed, even if your budget won’t allow for more than longing glances.


Madison Avenue

feautyreimage.jpegMadison Avenue from 57th to 711th streets boasts the most expensive retail real estate in the world. Bring lots of plastic. This ultradeluxe strip—particularly in the high 60s—is home to the most luxurious designer boutiques, with Barneys New York as the anchor. For a sampling of local designers, see “Clothing” in the “Shopping A to Z,” section.

Don’t be intimidated by the glamour of this shopper’s mile or any of the celebrities you’re likely to cross paths with. The luxury boutiques of Madison Avenue will be happy you stopped by if only to peruse their treasures, and maybe even discover a bargain in the racks. There’s also the joy of fine architecture among many of these upscale retailers, like the stunning Ralph Lauren Store, housed in a revamped mansion at 72nd Street. If you’re in the market for something different, two of the more diverse retailers are the Chinese luxury boutique Shanghai Tang, 600 Madison Ave. (tel. 212/888-0111;, and French crystalier Lalique at 609 Madison Ave. (tel. 212/355-6550), both with merchandise you won’t find anywhere else in town.

Upper West Side

uws1The Upper West Side’s best shopping street is Columbus Avenue. Small shops catering to the neighborhood’s white-collar mix of yuppies and families line both sides of the avenue from 66th Street to about 86th Street. Highlights include Maxilla & Mandible for its museum-quality natural-science-based gifts, and perhaps the world’s best tagline: “The world’s first and only osteological store.” (See the “Museum Stores” section.) The browsing continues along Amsterdam Avenue, but go one more block west to main-drag Broadway for some gourmet edibles at Zabar’s and Fairway markets (see “Edibles,” in the “Shopping A to Z,” section). You can also score some comfy kicks at Harry’s Shoes on Broadway at 83rd Street, or down Broadway at Tip Top Shoes on 72nd Street. (See “Shoes” for more.) Still further south, the Shops at Columbus Circle offers a world of upscale choices for shopping.

Mall with a View: The Shops at Columbus Circle — The Shops at Columbus Circle mall, in the Time Warner Center, features not only some of the biggest (and priciest) names in retail, but it also offers shopping with a view of Central Park. Situated just off the southwest corner of “the city’s playground,” the mall is 2 blocks long and four stories high. But for shoppers who set their sights on such retailers as Williams-Sonoma, Sisley, Coach, Hugo Boss, Eileen Fisher, Thomas Pink, C-Wonder, Bose, and the massive 59,000-square-foot Whole Foods Market, does the picturesque view really matter? For more information and a complete list of stores, check the mall’s website, or call tel. 212/823-6300.

The Outer Boroughs

brooklyn-20046Brooklyn is a shopping destination in its own right, and some of the best and most interesting things can be found in Park Slope, Williamsburg, Fort Greene, Cobble Hill/Carroll Gardens, DUMBO, and other neighborhoods.

In recent years, Park Slope became officially great shopping territory, lined with endless adorable and diverse, independently owned retailers selling unique wares. The main action is along Fifth and Seventh avenues, both starting from Flatbush Avenue all the way down to about 15th Street. There’s also the centrally located Atlantic Terminal Mall, should you need to visit Brooklyn’s superbusy Target or another big chain store like Gamestop, Daffy’s, or Guitar Center. Mostly I skip the mall and wander down Atlantic Avenue toward Smith Street and Court Street in Cobble Hill to browse the wealth of charming boutiques—and, as of late 2010, a new Barney’s Co-Op at 194 Atlantic Ave. (tel.718/637-2234). Duck into the little side street called Boerum Place to check out what cool vintage plus-size garb is for sale at Re/Dress (tel. 212/522-7962).

Closer to Manhattan you’ll find the very scenic, cobblestoned DUMBO (that’s Down Under the Manhattan Bridge Overpass), with high-end stores in spacious shops, including local-fashion retailer Loopy Mango at two locations, and Jacques Torres Chocolate. Over in Fort Greene, the Brooklyn Flea weekend market (, should not be missed in either its Saturday warm-weather outdoor location on Lafayette Ave., or Sunday indoors at Skylight One Hanson, open year-round. Its off-shoot Smorgasburg ( takes place in Williamsburg and is a foodie market par extraordinaire.

Shopping One-Two-Five Street

Fab_district_webFew neighborhoods are now free of big chain stores, and now 125th Street, Harlem’s central boulevard, is among them. The heart of this shopping thoroughfare is between St. Nicholas Avenue and Fifth Avenue, where you’ll find American Apparel, H&M, MAC Cosmetics, the Body Shop, Starbucks, Old Navy, and Modell’s. Fortunately smaller local retailers are peppered in between. Among them are elegant beauty and skincare shop Carol’s Daughter, 24 W. 125th St. (tel. 212/828-6757), and clothier the Brownstone Woman, 24 E. 125th St. (tel. 212/996-7980).

Also sprinkled among the big names are stores that represent the unique Harlem character. Hip-hop boutiques are 1-2-5 mainstays, including two locations of Jimmy Jazz, 132 and 239 W. 125th St. (tel. 212/663-2827), and Jersey Man Cap USA, 112 W. 125th St. (tel. 212/222-7942), where you can get anything from a Kangol to Girbaud Femme. For a decade now, Hue-Man Books, 2319 Frederick Douglass Blvd., just south of 125th Street (tel. 212/665-7400), has been the neighborhood joint for books and readings—specializing in Harlem-based authors and local bestsellers, as well as “voices from the ‘hood” categorized under “Street Fiction.” And while 125th has no shortage of sidewalk vendors selling incense, African importer Nicholas Variety, 5 E. 125th St. (tel. 212/289-3628), may be an even better spot to pick up scented oils, bath salts, and other aroma therapy aids.

For a cultural diversion, stop in at the Studio Museum in Harlem, 144 W. 125th St., between Lenox Avenue and Adam Clayton Powell Jr. Boulevard (tel. 212/864-4500)—also home to a cool gift shop. Head east for the most eye-catching, uniquely Harlem T-shirts and hoodies at the modest Harlem Underground Clothing Company, 20 E. 125th St. (tel.212/987-9385), which sports the coolest Barack Obama gear possibly in all of New York.

And with plenty more shopping to be found on side streets, you can also do a little online browsing to zero in on specific shops or merchandise at, which also does local walking and trolley tours.

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At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

DigiMarCon New York - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon New York 2021.


When and where is the DigiMarCon New York 2021 Conference?

DigiMarCon New York 2021 takes place from April 15th to 16th, 2021 at the New York Marriott at the Brooklyn Bridge Hotel in New York City, NY, NY. Click here for travel details.

New York Marriott at the Brooklyn Bridge Hotel Address:
1535 Broadway
New York City, NY 10036
United States


  • 8 miles from LaGuardia International Airport
  • 17 miles from John F Kennedy International Airport
  • 17 minutes from Newark Liberty International Airport
  • Nearest Subway Station: 49th Street and 7th Avenue N/R/Q line
  • Nearest Train Station: Penn Station
  • Blocks from the Lincoln Tunnel, Queens-Midtown Tunnel and Queensboro Bridge.
  • One of the most convenient choices among Times Square hotels with parking.


From LaGuardia International Airport (LGA)

  • Travel northwest on LaGuardia Road. Make a slight right toward Grand Central Parkway then merge onto the parkway.
  • Travel 0.8 mile and take the exit onto the Brooklyn Queens Expressway East.
  • Travel 1.2 miles and merge onto Interstate 278 West.
  • Travel 2.2 miles to exit 35 for Interstate 495/Long Island Expressway toward Midtown Tunnelern Long Island/Greenpoint Avenue.
  • Travel 0.5 mile and merge onto partial toll road Interstate 495 West.
  • Travel 2.6 miles through the tunnel into Manhattan, keep left at the fork in the road and merge onto partial toll road Tunnel Exit Street.
  • Travel 0.2 mile and turn left onto East 34th Street.
  • Travel 1.0 mile to 8th Avenue and turn right.
  • Travel 0.6 miles to West 46th Avenue and turn right to the hotel.

From John F Kennedy International Airport (JFK)

  • Travel 0.7 miles on the Van Wyck Expressway to Interstate 678 North.
  • Travel 7.4 miles to exit 12B for Interstate 495 West/Long Island Expressway toward the Midtown Tunnel.
  • Travel 7.6 miles on partial toll road Interstate 495 West and pass through the tunnel into Manhattan.
  • Keep left at the fork in the road and merge onto partial toll road Tunnel Exit Street.
  • Travel 0.2 mile and turn left onto East 34th Street.
  • Travel 1.0 mile to 8th Avenue and turn right.
  • Travel 0.6 miles to West 46th Avenue and turn right to the hotel.

From Newark Liberty International Airport (EWR)

  • Travel 1.7 miles toward Interstate 78 West and take the ramp on the left for Interstate 78 East toward the New Jersey Turnpike/Interstate 95.
  • Travel 2.0 miles and take the ramp on the right for Interstate 95 North toward exits 15E-18E/Lincoln Tunnel.
  • Travel 1.3 miles and keep left onto Interstate 95 North/New Jersey Turnpike North.
  • Travel 6.4 miles to exit 16E and take the ramp on the right for Route 495 East toward the Lincoln Tunnel.
  • Travel 4.7 miles through the tunnel into Manhattan and take the ramp on the left for Dyer Avenue toward Uptown/Theater District/42nd Street.
  • Travel 0.1 mile to West 40th Street and turn right.
  • Travel 0.2 miles to 8th Avenue and turn left. Travel 0.3 mile to West 46th Street and turn right to the hotel.

Parking Information:
On-site valet parking, fee: $90 USD per day for standard cars plus tax, overnight (subject to change)

What’s the Schedule?

Here’s the high-level schedule (note: all times are Eastern Daylight Time):

Thursday, April 15th, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 2:30pm: General Session
2:30pm – 3:10pm: Refreshments & Networking
3:10pm – 5:00pm: General Session
5:00pm – 7:00pm: Welcome Cocktail Reception

Friday, April 16th, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception

How much does it cost to attend DigiMarCon New York 2021?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347. For more information about pricing and the different passes available please click here.

What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Bag
  • All General Sessions – Thursday, April 15th, 2019
  • TECHSPO Hall (Unlimited Access) – Thursday, April 15th, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, April 15th, 2019
  • Welcome Cocktail Reception – Thursday, April 15th, 2019

What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Friday, April 16th, 2019
  • TECHSPO Hall (Unlimited Access) – Friday, April 16th, 2019
  • AM Refreshments, Networking Luncheon – Friday, April 16th, 2019
  • Farewell Cocktail Reception – Friday, April 16th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes

What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Thursday, April 15th, 2019
  • VIP Seating on General Session Day – Thursday, April 15th, 2019
  • VIP Seating on Master Class Day – Friday, April 16th, 2019

How do I register? Register now!

Full registration information is available here.

What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.

Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.

Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon New York 2021 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.

Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.

Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at] (replace at with @). Only requests made by the original registrant will be honored.

What is the refund policy?

You may cancel your participation in DigiMarCon New York 2021 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon New York 2021 registrations is not permitted.

I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.

I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to and provide your address, company name, company title and passport information to be included in the invitation letter.

I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.

Where should I stay in New York City?

The official conference hotel to stay in New York City is;

New York Marriott at the Brooklyn Bridge Hotel
1535 Broadway
New York City, NY 10036
United States

Hotel Booking Instructions

To book a room at New York Marriott at the Brooklyn Bridge Hotel follow the instructions below;

By Phone:
Call 1-800-843-4898, ask for reservations, give group name ‘DigiMarCon New York 2021’ and arrival date and book.

What networking activities are associated with DigiMarCon New York 2021?

A full list of the official conference networking functions are available here.

Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at] (replace at with @) is in your safe senders list to ensure you are receiving all important event information.

How can I submit to speak at DigiMarCon New York 2021?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at] (replace at with @), if you are interested in this opportunity.

Can I record what is presented at DigiMarCon New York 2021?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.

How can we sponsor DigiMarCon New York 2021?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon New York 2021.

Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.

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